We Are creators of lifestyle brands
Brand DNA All Day
We understand the science and we choose to practice the expression of a brands true nature.
We see the human in the consumer and know positive relationships build brands through loyalists. We capture brands in motion.
Lifestyle brands are
A global business
OUR GOAL IS TO CREATE LIFESTYLE BRANDS THAT BRING INNOVATIVE AND BEAUTIFUL DESIGN TO LIFE. BRANDS THAT SHARE EXPERIENCE BY DESIGN ATTRACT AND IMPRESS THEIR AUDIENCE WITH CLARITY, CREATING LASTING RELATIONSHIPS AND A STRONG POINT OF DIFFERENCE.
The Studio Story
We are a community of designers, makers, artists and brand builders who started in L.A. and now have studio collaborators around the world.
Our work began by creating brands for iconic artists with global reach. We asked, what can a branding studio for talent look like? How can we turn a branding agency into a source for ideas, a space of inspiration and then a design practice that cultivates culturally driven brands? Collaboration and creativity are at the top of our agenda.
As Brand Studio of CAA-GBG, we are fortunate to work with clients and brands that inspire design as a strategy and premium in building longterm global businesses.
Meet THE STUDIO team
Brand Purpose and DNA
Consumers make purchasing decisions not only out of utility and popularity, but based on their identity. Strong brands meet a customer’s aspiration – with inspiration. To find the right inspiration, our team applies a mix of market insights and pop-cultural context to establish a clear strategy and brand purpose for everything we create.
In today’s hyper-saturated marketplace, new brands must achieve instant visibility to attract and sustain loyal brand fans. Great design is our method and our mantra. Our design team has tremendous experience in all areas of brand development in the categories that count.
A brand’s power comes from storytelling through touch points that are true expressions of the brand DNA. We develop original and versatile elements that make an impression, with tireless attention to detail and best practices production.
In a joint venture between Global Brands Group Holding Limited (“Global Brands”), and Creative Artists Agency (“CAA”), CAA-GBG Global Brand Management Group (“CAA-GBG”) is the world’s leading brand extension company. It combines Global Brands’ established and strong worldwide brand management operation of 24 offices in 20 countries, with CAA’s extensive licensing, media, sports and entertainment leadership. Brand Studio is an award-winning branding team that services clients of the joint venture as well as clients unique to the Studio’s offering.