We Are creators of lifestyle brands

 
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Brand DNA All Day
 

We understand the science and we choose to practice the expression of a brands true nature.

 
 

 

EXPRESSIVE DESIGN
 

We see the human in the consumer and know positive relationships build brands through loyalists. We capture brands in motion.

 
 
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Lifestyle brands are
 

Alive
Intuitive
Desirable
A global business

 

 
 

OUR GOAL IS TO CREATE LIFESTYLE BRANDS THAT BRING INNOVATIVE AND BEAUTIFUL DESIGN TO LIFE. BRANDS THAT SHARE EXPERIENCE BY DESIGN ATTRACT AND IMPRESS THEIR AUDIENCE WITH CLARITY, CREATING LASTING RELATIONSHIPS AND A STRONG POINT OF DIFFERENCE.

 
 

 
 

The Studio Story
 

We are a community of designers, makers, artists and brand builders who started in L.A. and now have studio collaborators around the world.

Our work began by creating brands for iconic artists with global reach. We asked, what can a branding studio for talent look like? How can we turn a branding agency into a source for ideas, a space of inspiration and then a design practice that cultivates culturally driven brands? Collaboration and creativity are at the top of our agenda.

As Brand Studio of CAA-GBG, we are fortunate to work with clients and brands that inspire design as a strategy and premium in building longterm global businesses. 

 
 

Meet THE STUDIO team

Alice Ann Wilson

Alice Ann Wilson

Sandra Kang

Sandra Kang

Elliot Hartwell

Elliot Hartwell

Aaron Wilson

Aaron Wilson

Dean Castano

Dean Castano

Rob Greenspan

Rob Greenspan

Richard Loveless

Richard Loveless

Camilla Behrens

Camilla Behrens

Josh Pineda

Josh Pineda

Nick Dodd

Nick Dodd

Sarah Kaja

Sarah Kaja

Daniel Holliday

Daniel Holliday

Meret Probst

Meret Probst

Paige Homan

Paige Homan

Shelly Bevilaqua

Shelly Bevilaqua

 
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Brand Positioning

Brand Purpose and DNA
Brand Voice
Naming
Brand Briefs


Consumers make purchasing decisions not only out of utility and popularity, but based on their identity. Strong brands meet a customer’s aspiration – with inspiration. To find the right inspiration, our team applies a mix of market insights and pop-cultural context to establish a clear strategy and brand purpose for everything we create.

 
 
 

Brand Creation

Identity Systems
Packaging
Brand Guidelines
Brand Books
Web Design
Brand Imagery


In today’s hyper-saturated marketplace, new brands must achieve instant visibility to attract and sustain loyal brand fans. Great design is our method and our mantra. Our design team has tremendous experience in all areas of brand development in the categories that count.

 
 
 

Brand Experience

Look Books
Product Storyboarding
Retail Experience
Social Media
Environmental Graphics


A brand’s power comes from storytelling through touch points that are true expressions of the brand DNA. We develop original and versatile elements that make an impression, with tireless attention to detail and best practices production.

 
 

 
 

About CAA-GBG


In a joint venture between Global Brands Group Holding Limited (“Global Brands”), and Creative Artists Agency (“CAA”), CAA-GBG Global Brand Management Group (“CAA-GBG”) is the world’s leading brand extension company. It combines Global Brands’ established and strong worldwide brand management operation of 24 offices in 20 countries, with CAA’s extensive licensing, media, sports and entertainment leadership.  Brand Studio is an award-winning branding team that services clients of the joint venture as well as clients unique to the Studio’s offering.

 
 

 

Clients

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