Bob + Cortney Novogratz are a designing duo that first hit the spotlight on Bravo’s Nine by Design. The show featured the Novogratz and their seven (yes 7!) children living a color crazed design dream in NYC.

The Novogratz came to the Brand Studio to develop brand assets they would need to build a licensed product portfolio across home textiles, tabletop, furniture, decorative accessories and more. A brand architecture was developed to stretch from high end department and home specialty like CB2 to big box retailers including Walmart and Old Navy. The work included branding, packaging, wordplay and surface design with a pop art sensibility as dynamic as the Novogratz themselves.


Brand Architecture
Brand Positioning
Brand Voice
Look Books
Surface Design
Style Guide