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LuMee 2018 spring campaign

Creative Direction
Campaign Strategy
Social Media Strategy + Content
Product Design and Development

LuMee is the light up phone case that enhances content and creativity for taste makers. As the mobile go-to lighting solution for entrepreneurs like brand ambassador Kim Kardashian, the LuMee is loved for its stylish simplicity and pro level photo results. 

The spring campaign objective was to build brand awareness and introduce new audiences to LuMee.

The campaign assets included brand imagery and videos that introduce new audiences to the LuMee product capabilities, and through festival-inspired creative moments, showcase how everything is better and brighter with LuMee.

The Brand Studio design work included campaign strategy, creative direction and case design.

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