When Cristiano Ronaldo wanted to evolve his brand beyond sport, Brand Studio was tasked with designing a new master brand logo and brand guidelines.

The work began with crafting the positioning for the CR7 brand, establishing the vision of a high performance lifestyle brand with Cristiano’s passion for play.

The CR7 identity needed to reflect the spirit of Cristiano’s style through the logo, color, art direction and product. It also needed to be as bold and dynamic as the athlete himself, with a sleekly refined execution to reflect his attention to detail and performance finesse. The result was a potent and universal identity system that launches CR7 as a global brand for this iconic athlete.


Brand Positioning
Style Guide

Brand Elements