California Baby

Brand Book
Textile Design
Brand Language

What began as one mom’s quest for natural baby products has grown into a beloved collection of products for babies and kids. With its California cool brand personality, California Baby has been quietly cutting the edge of safety and innovation for lifestyle activists (a.k.a. moms) for over 15 years. 

Brand Studio was tasked with the mission to diversify the ethos of the brand into new strategic categories, building upon an incredible lifestyle legacy of solutions through eco-friendly fun. And fun we had! With over 10 new categories in development, Brand Studio has created a unique packaging and identity system that brings the charm of the original CB brand to the forefront, while embracing the needs of textile, home, and apparel categories with signature design and patterns.